Our Story
Rooted in craft.
Guided by gold.
Shaped by love.
From the jewel city of Udaipur, we have spent over a decade turning raw metal and stone into heirlooms. This is who we are.
"A woman who wears Aurvi carries not just jewellery —
she carries a piece of Rajasthan's soul."
— Founder, Aurvi Jewels, Udaipur
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How It All Began
A dream born in the lanes of the old city
Aurvi Jewels began in 2014 in a small workshop tucked inside Udaipur's ancient jewellery quarter. What started as a personal mission to preserve traditional Rajasthani craftsmanship — meenakari, polki, kundan — grew into a brand loved across India.
Our founder grew up watching karigars (master craftspeople) transform raw gold into breathtaking pieces by hand. That reverence for handwork, detail, and heritage is at the heart of every Aurvi design.
Today, Aurvi Jewels bridges the timeless and the contemporary — honouring the old while speaking to the modern woman who wants to wear her identity with quiet confidence.
2,400+
Pieces crafted
18
Artisan families
100%
Ethically sourced
10+
Years of craft
What We Stand For
Our Values
Handcrafted Excellence
Every piece is made by hand. No shortcuts. Our karigars spend days — sometimes weeks — on a single design. That patience is visible in every facet.
Ethical Sourcing
We source only conflict-free gemstones and certified 22k gold. Every stone has a traceable origin. We refuse to build beauty on unethical foundations.
Heritage Preservation
Udaipur's jewellery traditions are centuries old. We partner with artisan families to keep rare techniques — kundan, meenakari, thewa — alive and thriving.
Bespoke by Nature
We believe in jewellery that is uniquely yours. Every custom commission receives our full attention — from first sketch to final polish.
Our Journey
A decade of making
2014
The First Workshop
Aurvi Jewels opened its doors in a single room workshop in Udaipur's old city. With two karigars and a vision, the first collection of 12 handmade rings was born.
2016
The Noor Collection Launch
Our first named collection — Noor — debuted at a Jaipur jewellery fair. The response was overwhelming. We sold out in 3 days and took 40 custom orders.
2018
Artisan Partnership Programme
We formalised partnerships with 18 artisan families across Rajasthan, ensuring fair wages, safe working conditions, and skill development for the next generation of karigars.
2021
Going Digital
Aurvi Jewels launched online, bringing Udaipur's craftsmanship to customers across India and beyond. Within the first year, we shipped to over 200 cities.
2024
10 Years & Still Handcrafting
A decade in, and every piece is still made by hand in Udaipur. We celebrated with the Dastak Anniversary Collection — 10 limited-edition pieces, one for each year.
The Hands Behind the Gold
Meet our karigars
Ramesh Soni
Master Goldsmith
Third-generation goldsmith from Udaipur. Ramesh specialises in kundan setting, a technique that requires years of apprenticeship. He has been with Aurvi since day one.
28 years of craftSunita Devi
Meenakari Artist
Sunita is one of only a handful of women meenakari artists in Rajasthan. Her enamel work on the Lahar collection pendants has become our most requested detail.
15 years of craftKishan Lal
Polki Setter
Kishan's family has set polki diamonds for four generations. His precision under a 10x loupe is extraordinary — each uncut diamond placed exactly as nature intended.
22 years of craftEvery Aurvi piece comes with a lifetime of care.
We stand behind every jewel we create. Free cleaning, resizing, and repair — always. Because an heirloom deserves to last forever.
Shop the Collection